Snapchat: Rooted
Can wearable AR make you feel connected to Nature?
An Augmented Reality (AR) wellness experience made for the Snapchat Spectacles Gen-4. Showcased at LensFest '23 LA.
Role
Snapchat / Snap Inc.
Services
Augmented Reality (AR)
Client
Concept, Lens Studio
Date
The act of breathing is both essential to human life and part of the cycle that feeds plant and tree growth. This symbiotic relationship allows us to connect with the natural world in a language that is familiar to both of us. With the Spectacles, follow the sounds of affirmation, surrounded by tessellations that inhale and exhale with you. Upon starting the lens, participants are asked to stretch their hand out in front of them as a sign of reaching out into nature. Hand-tracking activates the start of the guided audio meditation and the following appearance of the tessellating 3D visuals which sets a breathing pace. Duration: 3 minutes.
Drawing from the breathing practice of Pranayama, our project draws attention to the life energy that is contained in our bodies and the control we have over how we release it into the world. The 3D visuals draw from the ‘Breath of the Compassionate’, a geometric pattern symbolising symmetry, harmony and unity. The spoken affirmations are phrases that can be said by a human or a non human natural entity (a tree, for example). Exhibition at Cromwell Place, London | 14-16 Sept, 2023 The project was shown at the Snap x RCA show ‘The Arrival of a Train’ at Cromwell Place in South Kensington
Details
Snapchat / Snap Inc.
Services
Augmented Reality (AR)
Client
Concept, Lens Studio
Date